Promo campaigns and new store openings @ Retail chain "Rainbow Smile"

Candidate: Tony Miasoedov, Senior Software Engineer
Company: Retail chain "Rainbow Smile"
Period: 2009-01 — 2011-01
Role: Marketing Manager
Team: 6 marketers
Main result: Ran marketing for ~8 store openings a month as the chain grew from 7 to 215 stores; first-week revenue at new stores was +500% over a regular week.

Context

Marketer at the retail chain "Rainbow Smile".

Monthly promo campaigns for the chain:
- Building the product catalog for promo campaigns.
- Planning and coordinating advertising campaigns.
- Negotiating with suppliers.
- Analyzing the effectiveness of marketing activities.
Marketing for new store openings:
- Coordinating with the leasing and delivery teams to get each store's dimensions for planning and ordering outdoor advertising. All premises were rented and each one was unique.
- Organizing opening events for new stores, including promotions and local media coverage.
- Analyzing traffic and sales after each opening.

While I worked there, the chain grew from 7 to 215 stores, and its footprint expanded from one city to all of Northwest Russia and the Central region. We opened about 8 new stores a month, with 2 weeks from a store's announcement to its full opening.
Organized promo campaigns with global brands, including Procter & Gamble and Unilever, early in my career.

First-week revenue at new stores was +500% over a regular week, thanks to the opening promotions.
The chain grew from 7 to 215 stores; about 8 openings a month, each launched on schedule.

Ownership: Owned the chain's monthly promo campaigns and new-store opening marketing end to end, from planning to post-launch analysis.
Meeting deadlines: Prepared marketing for ~8 new store openings per month, with 2 weeks from a store's announcement to its full opening; every opening launched on its fixed date.
Communication: Negotiated with suppliers, including Procter & Gamble and Unilever, and worked with local media for store openings.
Work organization: Coordinated leasing, delivery and outdoor-ad vendors in parallel for unique rented premises while the chain grew from 7 to 215 stores.
Trade marketing: Built the product catalog for the chain's monthly promo campaigns and planned the campaigns.
Supplier negotiations: Agreed promo terms with suppliers, including global brands Procter & Gamble and Unilever.
Marketing analytics: Measured promo effectiveness and new-store traffic and sales after each opening.
Event management: Organized opening events for new stores, including promotions and local media coverage.
Outdoor advertising: Planned and ordered outdoor advertising for each new store, sized to its unique rented premises.