# Promo campaigns and new store openings @ Retail chain "Rainbow Smile"

[Full CV index — Tony Miasoedov](https://cv.tony-m.dev/)

- Candidate: Tony Miasoedov, Senior Software Engineer
- Company: Retail chain "Rainbow Smile"
- Period: 2009-01 — 2011-01
- Role: Marketing Manager
- Team: 6 marketers
- Main result: Ran marketing for ~8 store openings a month as the chain grew from 7 to 215 stores; first-week revenue at new stores was +500% over a regular week.

## Context

Marketer at the retail chain "Rainbow Smile".

## Responsibilities

- Monthly promo campaigns for the chain:
  - Building the product catalog for promo campaigns.
  - Planning and coordinating advertising campaigns.
  - Negotiating with suppliers.
  - Analyzing the effectiveness of marketing activities.
- Marketing for new store openings:
  - Coordinating with the leasing and delivery teams to get each store's dimensions for planning and ordering outdoor advertising. All premises were rented and each one was unique.
  - Organizing opening events for new stores, including promotions and local media coverage.
  - Analyzing traffic and sales after each opening.

## What I did

- While I worked there, the chain grew from 7 to 215 stores, and its footprint expanded from one city to all of Northwest Russia and the Central region. We opened about 8 new stores a month, with 2 weeks from a store's announcement to its full opening.
- Organized promo campaigns with global brands, including Procter & Gamble and Unilever, early in my career.

## Results

- First-week revenue at new stores was +500% over a regular week, thanks to the opening promotions.
- The chain grew from 7 to 215 stores; about 8 openings a month, each launched on schedule.

## Stack & skills

- **Ownership**: Owned the chain's monthly promo campaigns and new-store opening marketing end to end, from planning to post-launch analysis.
- **Meeting deadlines**: Prepared marketing for ~8 new store openings per month, with 2 weeks from a store's announcement to its full opening; every opening launched on its fixed date.
- **Communication**: Negotiated with suppliers, including Procter & Gamble and Unilever, and worked with local media for store openings.
- **Work organization**: Coordinated leasing, delivery and outdoor-ad vendors in parallel for unique rented premises while the chain grew from 7 to 215 stores.
- **Trade marketing**: Built the product catalog for the chain's monthly promo campaigns and planned the campaigns.
- **Supplier negotiations**: Agreed promo terms with suppliers, including global brands Procter & Gamble and Unilever.
- **Marketing analytics**: Measured promo effectiveness and new-store traffic and sales after each opening.
- **Event management**: Organized opening events for new stores, including promotions and local media coverage.
- **Outdoor advertising**: Planned and ordered outdoor advertising for each new store, sized to its unique rented premises.

[Full CV index — Tony Miasoedov](https://cv.tony-m.dev/)