Presentation template marketplace @ Hislide.io

Candidate: Tony Miasoedov, Senior Software Engineer
Company: Hislide.io
Period: 2018-01 — 2022-01
Role: Senior Web Developer
Team: 5 people — senior web developer (me), front-end developer, backend developer, designer, project manager
Main result: Led front-end development of a marketplace for PowerPoint, Google Slides and Keynote presentations; shipped 3–4 traffic-generating services a month and automated competitor sales tracking.

Context

Hislide.io is a marketplace for PowerPoint, Google Slides and Keynote presentations.

Presentations made by a team of authors were sold by subscription and individually on the platform, as well as on third-party marketplaces.

Was responsible for the platform's front-end development, including the user interface, integration with the backend and performance optimization.
Built a reusable, scalable UI kit to speed up development and keep the interface consistent.
Built many small services that attracted users and redirected traffic to Hislide.io.
A large part of my work was automating competitor tracking and statistics collection. My team collected data on every new presentation added to all known marketplaces and tracked its sales. When a competitor had a successful sale, we passed it straight to the design team, who analyzed the winning cases to create new presentations.
Built cross-platform dashboards in close collaboration with the Product Owner. A typical task: combining sales from the online store module with Google Analytics and Google Search Console data to map the customer journey and see which channels converted best.

With a very small team we built small services that took other teams months — 3–4 a month. Some of them still run today, for example a custom icon font: fontkiko.com.

JavaScript: Developed the marketplace front end and 3–4 small traffic-generating services a month.
HTML: Built the user interface of the marketplace and its satellite services.
CSS: Styled the marketplace UI and a reusable UI kit.
UI kit: Built a reusable, scalable UI kit for faster development and a consistent interface.
Performance optimization: Optimized the marketplace front end for performance.
API integrations: Integrated the front end with the backend.
Web scraping: Automated collection of new presentations and their sales across all known marketplaces.
Rapid prototyping: Shipped 3–4 small services a month that took other teams months; some still run, e.g. fontkiko.com.
Dashboards: Built cross-platform dashboards together with the Product Owner.
Google Analytics: Combined store sales with Google Analytics data to map the customer journey.
Google Search Console: Combined store sales with Search Console data to find the best-converting channels.
Marketing analytics: Tracked competitor sales and passed winning cases to designers for new presentations.
Communication: Worked closely with the Product Owner on dashboards and analytics.
Ownership: Owned the platform's front end and the competitor-tracking automation.